I read this article in the sport's section of saturday's The Guardian newspaper:
How tragedy led to Hendonâs offer of free tickets to isolated fans
While many fans are used to having cash squeezed out of them, this Isthmian League club is putting supportersâ welfare first
Hendon FC will reach out to fans by offering free tickets to anyone suffering from depression or loneliness.
It was still less than a week ago that an unusually emotional
Champions League final featured a player from each side depart in tears before half-time and the losing goalkeeper, whose individual errors swung the game, report the following afternoon that he âhadnât really sleptâ as âthe scenes are running through my head again and againâ.
Also last Saturday, Tom Cairney scored the only goal as he captained
Fulham to victory in the Championship play-off final and declared his sideâs promotion was âa dream come true. It feels incredible. It feels like an out-of-body feelingâ. Meanwhile Steve Bruce, the manager of defeated Aston Villa, described âa feeling of utter disappointment for everybodyâ. âIt was heartbreaking,â said their midfielder Josh Onomah, who had spent the season on loan from Tottenham. âIâve got to get my head around the result. It was just so disappointing we lost.â John Terry cried on to the shoulder of Jack Grealish, said he was âabsolutely devastatedâ and left the club within days.
Whether on the pitch or in the stands, sport has a particular ability to toy with the emotions of all involved with the violent unpredictability of a cat with a field mouse, with the chance of ending the experience feeling only metaphorically chewed up. It is no accident the phrase âemotional rollercoasterâ has been used by British national newspapers in football reports precisely 400 times over the past decade, averaging one use in every week of every football season.
Hendon FC, who play at level seven of English footballâs pyramid, are all too aware of the sportâs sometimes savage cruelty. They finished third in last seasonâs Isthmian League Premier Division to qualify for the promotion play-offs, in which they merrily thrashed Folkestone Invicta 4-0 in the semi-final before losing to Dulwich Hamlet after extra time and penalties with, in the words of the clubâs own match report, a feeling among the players of âabject misery and exhaustionâ.
But though misery is never an emotion to be cherished, there is a certain pleasure to be had in sharing it, even if in Hendonâs case it would not be with an enormous number of people â average attendance last season was just 245. It is one reason why the club has decided that in the future they will offer free tickets to anyone âsuffering from depression or loneliness or anything similarâ, with anyone interested invited to contact the chairman, Simon Lawrence, at his personal email address.
âIf anyone comes forward and says, âIâm lonelyâ or âIâm depressedâ, the chances are theyâre lonely and depressed,â he says. âItâs quite an admission, really quite courageous, to say to people that your life isnât perfect. It doesnât cost us anything to do something good.
âAlmost certainly, the person who gets the free ticket wouldnât have bought one anyway but even if they would we lose out to the tune of ÂŁ11, and I think we can live with that. And maybe somebody is going to come along â there might only be one all season â who watches a game and starts to feel like this is something they might want to be a part of.â
This week Chelsea decided to
put a ÂŁ1bn stadium redevelopment on hold because of the âcurrent unfavourable investment climateâ. The plan, similar to that nearing completion at Tottenham, was designed to allow them to attract fans in sufficient numbers and to charge sufficient prices to allow them to compete with the Premier Leagueâs other giants without the endless assistance of friendly bottomless-pocketed oligarchs.
The focus on cash over community is understandable, and probably essential, at the highest level. Further down the pyramid, and particularly for a club such as Hendon, who have been in their own new stadium for only two seasons and are still establishing themselves in the area, those priorities are not so much reversed as totally intertwined.
Hendonâs unusual offer may be intended to assist individuals and to cement their place in their community but it was born of tragedy. Last November Dermot Drummy, one of the clubâs greatest and best-loved players, a product of Arsenalâs youth system and later the manager of Chelseaâs academy and their reserves, died suddenly. In April the coroner recorded he had killed himself. Drummy had gone into first-team management at Crawley Town in April 2016 and had struggled after leaving the job 13 months later.
âHe was just an all-round good guy, with a really bubbly personality,â Lawrence says. âHe was very loved and very well respected. Genuinely I do not understand how somebody could be in such a terrible place. I went to his funeral; it was as crowded a funeral as Iâve ever seen and I think everybody was just completely blown away.â
The idea to offer free seats was the result of a conversation between Lawrence and a volunteer at the club on the day the coroner reached his verdict. Demand may be great or it may be nonexistent but it illustrates an awareness, certainly not unique to Hendon, that a clubâs focus on fans cannot entirely be about how much cash can be squeezed out of them. âAt Hendon if we were to be remembered not for the cups that weâve won or the league titles that weâve won,â Lawrence says, âbut for doing some good things in the field of mental health, I certainly wonât be disappointed.â